Digital advertising solutions

End-to-end campaign planning, execution and optimization across key digital channels

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Capabilities

Campaign Planning & Strategy

Campaign strategies are tailored to each market, with a focus on selecting the right channels, audiences and messaging. Planning is driven by local insights and campaign objectives to ensure efficient budget allocation and strong results from the start.

Media Buying & Execution

End-to-end media buying across video, social, search and programmatic platforms. Campaigns are set up and managed with full control over placements, budgets and timelines to ensure smooth and efficient delivery.

Optimization & Reporting

Ongoing monitoring and optimization based on real-time performance data. Clear and structured reporting highlights key insights, identifies growth opportunities and keeps campaigns aligned with defined objectives.

Our approach

Local market
expertise

Strong understanding of local platforms, audience behavior and media landscapes across each market.

Cross-channel
approach

Multiple channels combined to maximize reach, engagement and overall campaign impact.

Data-informed
decisions

Decisions guided by data, insights and continuous performance analysis.

How we collaborate

Flexible collaboration models tailored to different client needs

Working directly with brands

Direct collaboration with brands to plan and execute digital campaigns aligned with business goals. Full support across all stages — from initial strategy to campaign delivery — ensuring consistency and efficiency across markets.

Supporting global and local agencies

Support for global and local agencies in delivering campaigns across multiple markets. Seamless integration into existing workflows, providing local expertise and operational support where required.

Acting as an execution partner

Full ownership of campaign execution, covering planning, setup and ongoing optimization. Acting as an extension of the team, with a focus on efficient delivery and alignment with campaign and brand objectives.

ADVERTISING PLATFORMS

We partner and deliver campaigns on the worlds largest social platforms

Let’s talk about your next campaign

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OUR ADVANTAGES

Why you should work with us

Efficiency

Understanding the digital landscape in the EE & ME region we develop plans which have historically performed well across our services.

Performance

You get more with Universal Parallel, our dedicated traders are experts at extracting performance for your every budget.

Time

We save your organisation time so that you can focus on other things and relax while we deliver to your performance objectives.

Proprietary AI Data Technology

Specifically focused on the EE and ME region we have built our own AI technology to understand audiences and when and where they are most receptive to an advertisement. Our AI also simplify the workflow and process for our traders delivering more value to our clients.

Analytics

Our team has vast experience in the analysis of media campaigns presenting our clients with the opportunity to take advantage historical learnings and campaigns performance. Our own dashboard provide our clients with unique insights for all activations.

OUR FOCUS

Our local presence in each of the EE and ME markets allows the best understanding and performance in each market.

We deliver ads to over

3 000 000 000

people

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Israel

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

USA

let's keep in touch

Contact us today and we will be in touch with you soon.

Universal Parallel B.V.

Kingsfordweg 151, 1043 GR, Amsterdam, Netherlands
Company number 78155681, VAT no NL861283168B01